MARKETING FRAMEWORKS
Product Launches
SaaS Launch Checklist
From gathering stakeholders to gaining feedback from an early access program, launching a SaaS product has many steps.
This checklist identifies major tasks, programs, and team members to engage in a product launch.
Messaging & Positioning
Strategic Messaging Framework
Messaging documents help to fuel all aspects of Marketing as it tells a story, distinguishes target buyers, and provide proof points for creators to reference.
This work sample (blurred for confidentiality) highlights buyer needs, challenges, lexicon, and value statements by stage in the buying cycle.
Content Strategy & Execution
Demand Generation & Content Cluster
Content planning identifies core topics, resource types, and goals for the creation of resources to help attract and convert potential buyers.
This work example illustrates pillar topics, typically identified to ensure high-ranking search engine optimization, to fuel a corporate objective. Each resource is designed to attract audiences at the top, middle, or bottom of the sales funnel.
Branding & Design
Brand Style Guide
Branding helps draw in audiences and distinguish a company's personality.
This is a sample of a Style Guide for a Foster Care organization, with bright colors and design accents to portray a whimsical and creative feeling to the audience.
Marketing Operations
Event Planning & Logistics Brief
Event briefs provide an overview of the core details to help unify the event teams, sales, and marketing.
In this example, the event brief highlights the purpose for the event, responsibilities, schedule, goals and budget breakdown.
